Each day of December, I am being moved to post by Gwen Bell’s Best of 2009 Blog Challenge:
Today is Day 30 Ad. What advertisement made you think this year?
Advertising makes me wonder where we’re going as a culture. To be honest, I don’t watch much TV. I don’t like to shop. I don’t read magazines.Â When it comes to advertising, I cringe from what I see. I feel outraged. I feel sad. I feel helpless to stop the objectification that continues to occur.
I’ve heard many young women say that they feel empowered because they now have sexual freedom. They equate power with sex. After all, most advertising encourages them to be the sexiest they can be. Everything seems to be about being sexy. Not just beautiful and thin, but sexy, too.
I see woman as beautiful, amazing, and strong. I am amazed by women. And, it makes me sad to think that women don’t see their own sacredness.
What is it to be a powerful woman? Is power only about sex? Maybe in our current cultural milieu it’s the brass ring, but what if true power for women was not about what we give away in order to be wanted, but what we honor and respect within ourselves?
Our sexuality is a powerful force. And, it is a sacred and mysterious force. We are bearers of life. We bring life into life. We are sacredly creative.
I’d love to know what you think about this. What will it take to respect and honor this within ourselves, even in the face of more and more negative advertising?